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MUSIC NOTES
by jim on November 3, 2005
No, not to shop. I don't expect to get into a yanking contest with her over the last toilet brush that's on sale.
Queen Latifah, along with Garth Brooks, Destiny's Child, Martina McBride, and other celebrities will be kicking off a Christmas ad campaign for Wal-Mart.
The theme will be "Home For The Holidays," and will feature ads shot in the star's homes.
This is the first time Wal-Mart has ever used celebrities in its advertising, and the project will span not only TV, but print, radio, and the Internet as well.
John Fleming, Wal-Mart's chief marketing officer said:
"This campaign corresponds to our overall objective of being more relevant to the broad range of customers who shop in our stores. We expect our focus on familiar celebrities who are enjoying themselves at home with family and friends to resonate well with everyone who is looking forward to being home for the holidays this year."
Yeah, I'll feel just like one of these millionaires when I pay a higher price for my Mennen Speed Stick, and store brand acetaminophen.
Permalink: QUEEN LATIFAH GOES TO WAL-MART
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