Believe it, but, this time it's his jewelry designs, which are manufactured by Damiani.

Pitt designs pieces for the firm's, "D-Side range," which includes men's and women's accessories and wedding bands. Gwyneth will model these in Damiani' s Advertising campaign.

However, there are persistent rumors that all is not well in the Pitt-Anniston relationship. The couple was recently spotted walking together, but on opposite sides of the street.

This comes hard on the heels of rumors that man-stealer Angelina Jolie and Pitt had recently engaged in a bit of intimacy.

Brad denies it, and I believe him.

To spice up the situation there are also current rumors that Jolie and Billy-Bob Thornton are once again an item.

It will be interesting to see where all of this goes, if anywhere.